Archive for the ‘Branding’ Category

Breitling Watch, a Forever Yong Legend

Wednesday, March 18th, 2009
Perfect Choice to Make asked:


In 1884, father Leon Breitling established Breitling Coporation in La Chaux-de-Fonds, where the first products were wristwatches.

When in 1914,it began to produce chronometers and luminous watches for armed forces.Then in 1936,Leon’s grandson Willy, realising great demand of accurate timing instruments in aviation and traffic, began to produce accurate chronometer to go with the instrument panels in aero steers., thus entering the producing path closely related to aviation career.

To date, the grand airplane manufaturers like Boin Douglas and Loch Hede are still Breitling’s customers.

 

 In 1979,Breitling Coporation was taken over by Ernest Schneider.After a serie of special design,Breitling has become the leader in producing novel and durable multifunctional watches.

Its several years of experiences in producing watches for Aviation flavors its products with exceptive features,and its keen interest to watches’ function orientation endows them with such characteristics as catered for aviation,marine circles,navigation,and diving,all which makes it a ferfect integration of practicability and functionality.

Therefore,Breitlilng watch is not merely a chronometer, but also a sophisticated  instrument, being reputated as the aero-computer.

  

Breitling acomplished its design and tryout of rotary-and-slip dial, and earned the Swiss NO.217012 patent on September 30. This invention has brought with a revolutionary breakthrough to the function of watches, because it makes numerical operation and mile transfer simple and it also makes it possible to figure out the speed ant time of aeroplanes’ takingoff and landing.

  

It has been almost a century since Breiting supported aviation and devoted its effort to educating aviation talents.They spare no effort in advancing aero career.Every year,BREITLING ACADEMY brings new blood to aerocircle,and this promotive programme is continuously applied all over the world.Besides, they also sponsor every year’s aviation programmes and contests.

  

Breitling also declares that its watches are all presented the Chronometer Certificate from Swiss Official Sophisticated Chronometer Test Center,and become the only brand in the world  that is up to Chronometer Standard.



Replica Swiss Watches

Designer Watches A Creation Of Marketing And Not By Design

Saturday, December 27th, 2008


The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the portable time piece developed from the pendant watch to the wrist watch. Now sufficiently small to enter the jewelry section, more and more elaborate designs were being created, with such beautifully crafted artwork to suit individual tastes, the designer watch was born.

For a watch to be a designer watch, by definition like any item of designer clothing or accessory, a designer has to be associated with its creation. Though there are a limitless number of designers out there, only a few of these do we usually accept as authentic designers and their creations as being designer made. The reason being the term designer is usually given by us after millions have been spent branding the person, so much so that they become a household name. It is this branding and marketing which elevates the prices of these watches and tempts fraudsters to create cheaper imitations. Agreed the reliability and quality of a watch has a part to play in enhancing a company/ designer name, though compared to the image created through marketing, this is usually a small part.

It is not always easy to tell the difference between a genuine designer watch and an imitation, e.g. a fake Rolex or an authentic Rolex, but there are a few tell tale signs to look out for. The key one being movement, a smooth sweep is a must for most designer watches, followed by craftsmanship. With cheaper mixes of alloys generally being lighter, fake designer watches will tend to weigh less than their more expensive authentic counterparts. However the weight rule may not always apply to the mid designer watches range such as Armani watches, Dolce and Gabbana watches ( D&G watches ) etc.

As a child, the colour, the look and the feel, are just some of the attributes of watches which intrigued me. With so many to choose from, so long as it looked good, felt comfortable and I was able to tell the time should anyone ask me, that was all that I needed from a watch, the brand name just did not matter. These days the above is only half of what many of us look for; the watch must be a big brand name at least and preferably depending on our budget restrictions a designer name.

Like any fashion accessory, yes the look and feel is important, but the image designer watches perceivably create may be equally important. Big brand names after huge efforts in marketing creat a perceived great image and everyone wants to have a good image, preferably one that stands equal or above those people they tend to mix. It is this obsession with image that continues to drive our fascination with designer watches.



Replica Chanel Watches

Legend of the Moon Watch∶omega Speedmaster(ii)

Saturday, December 6th, 2008


Another dispute about Speedmaster was to do with Apollo 13 Mission which used to be filmed. In July of 1970, Apollo 13 Mission was implemented as expected. When the spacecraft flied in the space, everything seemed to be immobile, and time and space seemed to lose coordinate, the trip to the moon was just as quiet as the universe. But an unexpected disaster came suddenly: when the spacecraft approached to the moon, the oxygen slot exploded, which caused the spacecraft lose oxygen and electricity. At the same time, the control center got a message from the spacecraft which was 205,000km away: Houston, we have an accident! This short news disturbed all the scientists and engineers in the center, this was the news they did not want to hear most.

At the moment, three astronauts were facing a challenge which they had never had, they had to go back to the earth in only four days, apart from the wireless pilot from the control center, they had to fix all the things by themselves. For not being a lonely soul in the space and not to be separated from families, these three men conquered a lot of difficulties through their strong will and good cooperation, at last, a very important moment came: Apollo 13 had to calculate 14 seconds accurately which was the time of engine ignition, so that Apollo 13 could escape the moon orbit and went into the earth’s and returned. At this time the director of astronauts Jim Lovell (acted by Tom Hank in the movie) and Jack Swigert completed the timing by wristwatches (another astronaut was Fred Haise who replaced Ken Matingly ). ?The Best of Times: Rolex, an unauthorized History?wrote by James Dowling and Jeffrey Hess says it was the GMT-master worn by Jack Swigertg that helped Apollo 13 returned to the earth safely. James Dowling admitted that the one was mainly responsible for timing was possible the Speedmaster worn by Jim Lovell, but he did not say it was GMT-Master of Jack Swigert that helped Apollo 13 to returned safely.

Reviewing the photos and videos from Apollo 13 Mission, Jack Swigert exactly wore 1675 GMT Master of Rolex, but there was another picture showing that he wore a Speedmaster with Vecro watchband on space suit. On the picture of USA president Richard M. Nixon giving Medal of Freedom to members of Apollo 13 in Hawaii, you can clearly see that Jack Swigert wore one watch each wrist. Since we could not tell which watch was used by Swigert when he calculated the time of ignition from video, so there were not adequate proofs to show that it was Rolex GMT Master but not Speedmaster that saved Apollo 13. But what is interesting is, as far as chrono function is concerned only, GMT Master is obviously not as practical as Speedmaster since Speedmaster is a chronometer, this is the reason why NASA focused on Chronograph from the very beginning and picked up their standard issue based on that.

In fact not only Swigert, even many other astronauts including Lovell are Rolex lovers, and the signatures of Lovell and others are even being displayed in the head office of Rolex and have been displayed with the ?Rolex & NASA?. Therefore, if the three astronauts did not attribute the honor of timing accurately and helping the spacecraft to return safely to Omega Speedmaster, they would not sign their names together and issued The Snoopy Award to Omega.

   

Many advertisement of Omega all claimed that Speedmaster was the ONLY watch worn on moon, but the fact is not like this, since Speedmaster did not accomplish all the space missions perfectly and also made mistakes. Astronaut David Scott in Apollo XV used to prove in 1996 that: in his second spacewalk to the moon, he found that the mirror of his Speedmaster broke off, so the next time what he wore was Waltham from himself which had similar functions, and this watch did a good job in the severe environment at that time. Therefore, Speedmaster was not the ONLY watch worn on the moon, Waltham was another one known.

Speedmaster became world famous because of space mission, which intrigued the dissatisfaction of Bulova, an American watch company, and especially Buy American Act still existed at that time. Bulova pressured on congressmen, and tried to force the director of NASA to consider Bulova chronograph as the standard issue for astronauts who would be on the mission to the moon. In particular afterwards, since Apollo had made great achievements, plus other reasons, NASA announced that manned lunar-landing would come to a halt after Apollo 17 in Dec of 1972. So Bulova tried to persuade NASA even more strongly and hoped that their watch could be worn in the last lunar-landing mission, therefore, in 1972, NASA had another appraisement, involving 16 companies including  Breitling? Bulova? Elmore?Elgin? Forbes?Girard-Perregaux? Gruen? Hamilton ?Heuer ?LeCoultre? Longines? Omega? Rolex ?Seiko and Zodiac. The result was announced in Nov, and Speedmaster continued to hold the title as official chronograph. In 1978, NASA got pressure from Bulova again when choosing an astronaut chronograph for Space Shuttle, and had to have another appraisement, Omega Speedmaster stood out again at last.

With the lunar-landing coming to an end and space mission becoming normal, the glory of Speedmaster Moon Watch was being carved in history just as the brave astronauts, and it would be always in the memory of watch lovers and space lovers. More different editions such as speedmaster Moonphase? Speedmaster Day-Date?Speedmaster Rattrapante and Speedmaster Racing had been created by Speedmaster as time went by, and it keeps drawing the attention from the whole world. Today we can even buy Speedmaster Ladies Reduced with diamond on bezel which is both sporty and elegant, making us sigh that time brings great change to the world.

On the brochure of Speedmaster Broad Arrow which is lately launched, Omega claims that Broad Arrow was the name for the hands of original Speedmaster in 1957. Since its birth, the magic Speedmaster used to shuttle in the space and land on the moon with astronauts, and is appointed as chronograph in International Space projects today. To commemorate the famous broad arrow of Speedmaster, Omega named its new watch of automatic chrono as “Speedmaster broad arrow”. I believe that many Speedmaster watch lovers will not believe their eyes when reading this. Such dissertation came from the original Speedmaster production factory of Omega, the puzzles and possible misguiding from which make us think hundred times but cannot get an answer.

Firstly, the hands of original Speedmaster in 1957 can indeed be called as broad arrow, but it was not named as Broad Arrow at that time. As we all know, Broad Arrow is a special name, which means the arrow on military watch usually seen by watch lovers, and it has been chosen as the sign of imperial asset by the Great Britain since ancient time. Although Speedmaster indeed participated in the space war, nobody would have ever thought that it was a military watch, Omega named it as Broad Arrow only based on the hand semblance, which maybe a little improper. After all, the Speedmaster Replica presented by Omega previously also had broad arrow, and even without date phase and manual winding, but it was neither advertised as the tribute of moon watch, nor called as broad arrow.

What is more, the first watch worn in the first spacewalk and on moon and the official watches which worn in the space missions afterwards were indeed Speedmaster, but it was absolutely not the first broad arrow Speedmaster CK 2915 in 1957, but the Speedmaster of a few changes based on CK 2998. Therefore, if Omega really wanted to salute the space exploration and lunar-landing, then the hand style of Speedmaster should be kept but not be changed into broad arrow which was originally seen by us in 1957, and the watch case styling, dial, metal hour markers, bezel with Speed measurement of Speedmaster Broad Arrow are obviously different from the moon watch—— Speedmaster(Professional). In addition, the Speedmaster Broad Arrow was changed into manual winding and added a date display at 6o’clock position, which obviously closed to common style for most people’s convenience and habits, and it obviously run counter to the fact that it was not liable to use automatic winding movement which relied on gravity winding in the environment of no gravity in space mission. Therefore, the advertisement of “the magic Speedmaster used to shuttle in the universe and land on the moon with astronauts and is appointed as chronograph by Russian Space Agency and in international space projects nowadays” obviously misguided watch lovers who wanted to have a relationship with explorations and achievements in history through wearing Speedmaster. 

Therefore, Speedmaster Broad Arrow should be considered as the extensional edition just as Speedmaster Michael Schumacher?Speedmaster Moonphase? Speedmaster Day-Date?Speedmaster Ladies? Speedmaster Rattrapante and Speedmaster Racing. So even though the movement of Speedmaster Broad Arrow is excellent and the semblance is exquisite, to watch lovers who are addicted to the excitement of space exploration and the beauty of moon watch, they only think Speedmaster(Professional) is the real space watch, and nothing can replace that.



Replica Swiss Watches

Breitling Watch, a Forever Yong Legend

Friday, December 5th, 2008


In 1884, father Leon Breitling established Breitling Coporation in La Chaux-de-Fonds, where the first products were wristwatches.

When in 1914,it began to produce chronometers and luminous watches for armed forces.Then in 1936,Leon’s grandson Willy, realising great demand of accurate timing instruments in aviation and traffic, began to produce accurate chronometer to go with the instrument panels in aero steers., thus entering the producing path closely related to aviation career.

To date, the grand airplane manufaturers like Boin Douglas and Loch Hede are still Breitling’s customers.

 

 In 1979,Breitling Coporation was taken over by Ernest Schneider.After a serie of special design,Breitling has become the leader in producing novel and durable multifunctional watches.

Its several years of experiences in producing watches for Aviation flavors its products with exceptive features,and its keen interest to watches’ function orientation endows them with such characteristics as catered for aviation,marine circles,navigation,and diving,all which makes it a ferfect integration of practicability and functionality.

Therefore,Breitlilng watch is not merely a chronometer, but also a sophisticated  instrument, being reputated as the aero-computer.

  

Breitling acomplished its design and tryout of rotary-and-slip dial, and earned the Swiss NO.217012 patent on September 30. This invention has brought with a revolutionary breakthrough to the function of watches, because it makes numerical operation and mile transfer simple and it also makes it possible to figure out the speed ant time of aeroplanes’ takingoff and landing.

  

It has been almost a century since Breiting supported aviation and devoted its effort to educating aviation talents.They spare no effort in advancing aero career.Every year,BREITLING ACADEMY brings new blood to aerocircle,and this promotive programme is continuously applied all over the world.Besides, they also sponsor every year’s aviation programmes and contests.

  

Breitling also declares that its watches are all presented the Chronometer Certificate from Swiss Official Sophisticated Chronometer Test Center,and become the only brand in the world  that is up to Chronometer Standard.



Replica Louis Vuitton Watches

Tudor Watch Gives You a Sense of Being Superior

Thursday, November 27th, 2008


 The name Tudor comes from English Tudor Dynasty, a golden age in England, but the translation in Chinese is DITUO,which definitely endows it with the color of a conquerer.Therefore, every item of Tudor watch is named after royal names.

  

 Prince and Princess Collections are long lasting, because they only use mechanically automated watchcores, and the particularly fixed pattern and model make them always look new.

  

 Tudor divie watch has a large range,among which are the Hydronaut,Submarine, Mini-Sub and Lady-Sub. Hydrounaut is professionally designed, its chain belt smoothly connected at every interface and comfatably to wear. The rotating minute outerring is more fantastic for it is

 integrative with the watchcase,and you need to push it before it can be rotated, otherwhise it is locked in case of being mistakenly struck.

  

 Different from Prince and Princess, the Empire Collection is more novel and more gentle and more elegant, and its watchcores are mainly crystal, like calendar, time watch and dive watch.Meanwhile, to meet the demands of those who prefer machine cores,the Empire Collection and the 33mm-caliber watch’s second largest factory are smart and decent integration by the thirties.

   

Time Collection is basically the same designed with the Empire Collection, but its outering is engraved  with the names of Chinese Twelve Times or the related Twelve Years of zodiac Animals.Its looks like GMT, but its big triangle in the core axis is used to denote Chinese way of time.Designer’s knowledge and insight make it worthy of collecting.

   

 Tudor encourages active innovation,  pursuit of perfection and super quality.Tudor is much more than a watch for its unique philosophy together with its super quality, graceful pattern, the recognized watchmaking tradition and top-level watchmaking technology make it a perfect masterpiece with superiority sense.

   

 Every Tudor Watch, when on sale, was attached with a guarrantee from its original factory, with detailed information, date of sale and a valid trade name signiture. To strengthen its international reputation, Tudor particularly establish a professional and effcient  distrbution network through advanced jewellelrs on the five continents of the world, who have been carefully celected and strictly trained. Therefore they are proffesionally knowlegeable, comfortabely helpful and they ensure the perpetually perfect quality of Tudor.

 



Replica Omega Watches